Auction Types
Live Webcast
The webcast brings live auction dynamism to remote bidders, allowing potential buyers to bid from wherever they are. Bids are submitted online via up to three bidding platforms simultaneously, while the auction is called live by a traditional auctioneer. Watch our Chairman, David Muslin, call an auction in the video above.
Timed Online
As opposed to a live auction, a timed online auction allows remote clients to bid on items within a certain date range, and has a defined start and end time. The dates are set according to your needs and our knowledge of industry buying habits. All bids are submitted online.
Marketing
PPL Group develops customized marketing plans that successfully promote our client’s assets for sale to the right buyers, at the right time and through the right channels. Our team is able to provide clients with this type of targeted approach due to our experience in understanding the buying motives and channel preferences of the buyer audience.
Custom Auction Brochures
We create a full-color, multi-page auction brochure that generates buyer excitement about the sale. Brochures are both digital and printed.
Digital Ads
We create rotating/animated digital ads that appear on LinkedIn, Google Search and Facebook via target marketing and remarketing. We rely on our vast network of buyers, partners and experience to develop targeted lists that maximize exposure.
Direct Mail
Successful bidders have provided extensive feedback to us indicating that they prefer to receive a full-color, printed brochure. We know this sounds old-fashioned. But we also know this is still an effective channel for engaging buyers in certain industries. Our team will pull from multiple databases of thousands of buyers from a variety of industries.
Custom E-Blasts
We send professionally formatted custom e-blasts to thousands of suitable buyers based on industry-specific SIC Codes and geographic locations. These e-blasts will include links to sources of more detailed information that will enable buyers to make informed decisions.
Website Advertising
We showcase the sale on our website, increasing visibility and promotional value. From the website, potential buyers will be able to access the sale details, auction brochure, catalog, and view photos of the inventory.
Advertising & Trade Publications
Prior to the sale, we will strategically place custom advertisements in specific trade publications and newspapers that have historically reached the greatest number of qualified buyers.